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On Mahalo’s revenues, SEO and pageviews

April 5, 2008 4 comments

Okay, Valleywag has a pretty retarded post about Mahalo and its profitability (or lack thereof), and I feel compelled to call them out on it. Here it is: http://valleywag.com/376042/tipster-mahalo-revenues-are-around-9000-a-month

First, Valleywag calls out Mahalo for being a 4 million monthly visit spam operation. This is a stupid assertion – SEO is NOT spam. Mahalo’s current strategy – with 80% of traffic coming from search – may be hypocritical given Calacanis’ well-documented rants against SEO, but that doesn’t make it a bad play. Trash Mahalo and About.com all you want, but if they’ve figured out an SEO model that allows them to scale, more power to them. As I’ve said earlier, Mahalo fills in an interesting niche which Wikipedia, news organizations and Google don’t effectively exploit. Good for them, end of story.

Then there’s the complaining about Mahalo pageviews per session being at a paltry 2. Well, at its heart, Mahalo isn’t a content site at all. Its a bunch of hand-culled links. So expecting anything more than 2 pageviews is immature. In fact – if Mahalo is doing 5 or 6 pageviews per session, they’ve probably got a scam in the works. Users should NOT have to hit the back button 5 times before they find the result or content they’re looking for!!!

There is something to be said about the monetization capabilities of a search site that relies upon AdSense. I wouldn’t be surprised if they are actually having trouble monetizing their pages. But Valleywag attacked the wrong things.

Okay, I’m off to have a few beers. Good weekend!

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