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On Technorati, SERPs and Google

I’m not the biggest TechCrunch fan, but every once in a while they’ll put out an insightful post. When I read it, my jaw almost dropped: Technorati’s organic traffic has risen to nine million uniques, up from 3.5 just two months prior. This blockbuster number runs fully counter to the idea that Technorati was going to get a good old fashioned ass-kicking from Google Universal Search. For those of you that missed it, Universal Search throws away content type silos (blogs, news, images, videos) and blends results from different types. Check out the example query for “Darth Vader”.

Naturally, this smells of a massively successful SEO campaign piggybacking off Google search results. Since The GoogMonster supposedly hates “search results within search results”, Arrington claims that Technorati could be headed for the toilet.

Could this, then, be the reason for why Technorati put out a massive UI relaunch that puzzled the blog world??!! Technorati recently moved away from a classic SERP interface. Try a search on Technorati and you’ll see a page that tries to masquerade as content using tabs and rich media elements such as Youtube videos. Nothing particularly innovative here, since the UI simply mashes existing content types outside Technorati’s control.

But in the context of getting hitlisted by GOOG? Well, it makes a hell of a lot of sense!

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Categories: google, search, tech, technorati

Orkut and Indians

June 1, 2007 3 comments

There is something fake-sugary, something bad-Meg-Ryan-movie about Orkut.com that makes me want to throw up.

I joined the site recently on account of some peer pressure from my sister and some high school friends. Here are a few reasons why Orkut.com stinks:

a) Who the hell asks people to pick/describe their sense of humor? Consider also how retarded the available “humor types” are (yes, you must pick your personal type of humor from a set of radio buttons. Fun!):

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Maybe, it’s just me – but what jackass meets people at a party and goes, “Hi, my name is Bob. I have a friendly sense of humor”?

b) When I sign into orkut, my dashboard serves up a PERSONAL FORTUNE, not unlike a cheap fortune cookie thrown in my face at Jing Jing’s Spicy Schezuan of Palo Alto. Okay, this is just wrong. Chinese food and social networking do NOT mix.

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c) Why is every Indo in the subcontinent on orkut.com? Why not a homegrown social network? How did orkut.com reach this “tipping point”? Did they bribe the popular kids in Indian cities with dreams of a life like Shah Rukh Khan (minus the whole closeted-gay, stuttering, ridiculous jackass thing) if they joined? Did they advertise on the side of BEST buses inspite of the expected paan-induced spittle risks?

d) Back to the stupid profile. There is a whole section that expects users to barf along about their “passions”. Now, I know these are just hobbies, but something about the word “passions” conjures images of daytime soaps and the people who watch them. More cheese, anyone?? Here are my passions.

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At this stage, you may be wondering – if I hate this thing so much, why am I on it? For the same reason I use Windows and MySpace, of course. Add to that the fact that my sister loves the stupid thing and gets hit on by sweaty Indian dudes with serious BO issues all the time, and it’s my job to regulate.

Categories: google, orkut, tech