Archive for the ‘blogging’ Category
July 12, 2007 Leave a comment
Since Marc A, the tech world’s newest heavy hitter blogger put up a post on blogging lessons learned so far, I decided to follow suit with a few (obvious in hindsight) lessons of my own:
- You will see lots of traffic from search: All Valley folks have read and spouted nuggets based upon John Battelle’s “The Search”. Everyone in tech knows how important search has become over the last five years, reinventing itself from a crappy page view cannibal (Martha Stewart in the slammer) to towering Adonis of tech (Martha Stewart on daytime TV trashing The Donald). But it is hard to imagine that a no-name blog would see very much traffic from search. The reality, though, is that most people find my blog the way they find everything else online – through the GoogMonster.
- Switching costs are painful starting Day One: WordPress.com is a successful platform because of a kick-ass dashboard interface and intuitive navigation. However, I would argue that BlogSpot provides some features that should be available for free on WordPress and aren’t. To wit: CSS editing and ability to introduce any widgets (as opposed to those that WordPress has deals with) that the blogger requires. I’ve only been blogging for two months and don’t have a lot of traffic, but I certainly don’t feel like switching, primarily because of point 1. above. Google knows about me now. I don’t want to send them a new business card and end up lost in the massive Rolodex – again.
- Cultivating comments is a bitch: If your introduction to blogs started out with reading them as opposed to writing one (that makes most of us), you might get deluded into thinking that getting readers to comment on posts is easy. Not so much. Here is my admittedly crude math on it:
- I have 1800 hits on my blog
- I have 19 comments on my blog, just slightly north of 1%. At least five of these are my responses to users’!
- If you assume a bounce/abandonment rate of 40%, I still have a comment percentage of under 2%!