Just how good is Mahalo’s SEO?

The smart money says that Mahalo’s solid traffic gains - from nothing to AT LEAST 2 million uniques - is the result of very good SEO techniques. As I’ve discussed before, they fill a good niche which Wikipedia doesn’t necessarily cover (link-heavy “around the web” content for a particular topic, vetted by a human), especially for newsy content. Here is my previous article: http://bitbubble.wordpress.com/2008/03/28/hats-off-to-mahalo/

So just how good is their SEO? I guess the only way to find out would be take a random sample of keywords within a vertical and find out what percentage they rank for in the top 10 results? Any other ideas?

Stay tuned