Dear Fast Company: you guys are officially morons in my book

I don’t remember the last time I read such a puff piece about any company. Don’t get me wrong - I really like NIng’s product, I use it personally and professionally and I have a lot of respect for their team.

But the piece that was created around “viral expansion loops” with Ning as its centerpiece is, in one word: retarded. Where is the questioning of the revenue model? Where is the fact that Facebook CPMs are as low as 10 cents? Where is the diverse set of opinions from power users of the Ning system?

Congratulations to Ning on their hefty round and the heftier valuation! But I almost think that the Fast Company piece and their association with it is a negative.

Here is Rafat Ali’s pointed critique (bonus points for the great title): http://www.paidcontent.org/entry/419-fc-omg-like-totally-ning/