On Ning’s Traffic Jump

The ADD-riddled tech world has already moved on (we need a Valley version of Ritalin), but I’m still slightly fixated on Ning. Here is what Compete has to say. Note the expected 250% jump since February. But this picture is inherently deceptive.

My problem with the whole scenario is this - does this count social networks that are running their own domain? Meet http://othvip.cwtv.com/. This is the One Tree Hill network (don’t ask), probably their largest. I highly doubt that Compete (and even Comscore and Nielsen) are rolling all these numbers up.

So, the million dollar question: what is the real traffic jump since the relaunch in February?